When youʼre creating social media content to grow your brand, itʼs most helpful if

your content falls into one of these categories - educational, entertaining and

always engaging.

In this blog post, we are going to focus on educational content.

Educational content teaches your ideal customer or client something of value.

Educational content positions you as an expert on a specific set of topics.

Educational content builds trust between you and your ideal customer/client

because they can see that you know what youʼre talking about & you know how to

help them best.

Listed below are 3 specific types of educational content you can create to help

build your brand online and establish know, like & trust with your ideal customer/

client.

1.) Educate your ideal customer/client on your industry

- Whatʼs obvious to you is most likely foreign to your people! You know whatʼs

trending in Real Estate, Personal Development or Online Marketing, your specific

industry - they donʼt! I guarantee your ideal people donʼt want to go and search &

learn it for themselves either. This is where you can step in and teach them what

they want or should know. What questions does your ideal person probably have

about the Real Estate industry in 2020? What is trending for online marketing in

the fall of 2020? Create valuable videos that answer the questions they probably

have but are too hesitant or lazy to actually go and search for the answers

themselves. Bring the answers to them and let them in on whatʼs popular in your

relevant industry & how it impacts them.

2.) Educate your ideal customer/client on your niche

- You are helping a specific type of person with something specific. When

someone new comes across your brand, they are thinking three things - who are

you? what do you do? & why should I care? Meaning, they want to know what this

guy/gal is all about, they want to know how you go about what you do (your offers)

& how sticking around your brand is going to benefit them. You want to do your

best to make it clear what you do for your person. For example, the industry youʼre

in might be Real Estate, but your niche is helping new parents find a bigger home

for their growing family. Youʼd want to educate those first time parents on the

benefits of hiring you as their Real Estate agent and why your services are the

ones they should choose to pay for.

3.) Educate your ideal customer/client on your expertise

- Continuing off of tip number two, you want your person to have clarity on why

they should exchange their hard earned money for your products or services.

What makes you so different compared to the other Real Estate Agents, Life

Coaches or Social Media Managers out in the world? Did you go through a specific

training? What life experiences make you qualified? What certifications or degrees

do you hold? What results have you got for clients before or what reviews have

your customers left? You are the expert & you need to let your ideal person know

why!

Is it time for you to create more educational, valuable content for your ideal

customer/client?

I challenge you to create content three days this week, (Monday, Wednesday &

Friday) using the topics listed above. This is a step in the right direction for getting

known, seen & heard online.

Contact me with your questions contact us.